LGBTQ+ creatives rely on Pride Month income. This year, they’re feeling the pinch – Gist It

LGBTQ+ creatives rely on Pride Month income. This year, they’re feeling the pinch

LGBTQ+ creatives are experiencing a decrease in Pride Month income as brands become more cautious in their support due to backlash.

The situation: Businesses that usually collaborate with queer influencers and creatives during Pride Month have reduced their visible marketing efforts due to increased anti-transgender protests involving big-name brands.
* This has directly affected LGBTQ+ creatives who have depended on this income and collaboration for their financial budgets.

Behind the issue: Major brands like Anheuser-Busch and Target have experienced backlash, causing them to reevaluate their sponsorships and partnerships, particularly those that may cause controversy.

Impact on creatives: LGBTQ+ influencers, including nonbinary designer MI Leggett and TikTok creator Hima Sabatine, have noticed fewer inquiries and diminished income from Pride Month-related collaborations.
* In previous years, these partnerships fostered visibility and representation for the LGBTQ+ community.

Navigating change: Some companies may prioritize quieter methods of support, such as donations to LGBTQ+ advocacy groups, to minimize controversy while still contributing to the cause.

View original article on NPR

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June 14, 2023

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