Oh Bother! Winnie, poo and deforestation – Gist It

Oh Bother! Winnie, poo and deforestation

Toilet paper company, Who Gives A Crap, has recreated the classic Winnie-the-Pooh story in a deforested version to raise awareness about deforestation and the impact of traditional toilet paper production.

Innovative Campaign: A.A. Milne’s classic has been reimagined with a noticeable absence of trees to highlight deforestation issues.
* The free eBook, “Winnie-the-Pooh: The Deforested Edition,” features a tree-less Hundred Acre Wood and six pine stumps in place of Six Pine Trees.

Company’s Goal: Co-founder Danny Alexander says the aim is to heighten awareness about deforestation.
* Who Gives A Crap prides itself on creating toilet paper from 100% recycled paper or bamboo.
* Alexander highlights that over a million trees are cut down every single day to make traditional toilet paper, according to a company-commissioned study.

The Argument: Critics, however, argue that the company may be oversimplifying complex issues and using emotional manipulation in storytelling.
* Tensie Whelan, founding director of the NYU Stern Center for Sustainable Business, suggested that the company was simplifying a complex issue and potentially stirring children’s emotions to sell its product.
* She expressed concern about the story’s dark tone for children, emphasizing that while some forest product companies can be destructive, many now operate more sustainably.

Clarifications: It’s noted that even 100% recycled paper still originates from trees, and these operations can contribute to greenhouse gas emissions.
* This information counters Who Gives A Crap’s message, emphasizing the need for a nuanced understanding of the environmental impact of different paper products.

Looking Forward: The creators of this deforested version believe it can prompt important environmental discussions.
* Despite the discomfort the deforested Pooh version may cause, Alexander hopes it can ignite conversations about daily habits’ impacts on the environment.

View original article on NPR

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September 28, 2023

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