After rebranding, X took @x from its original Twitter owner and offered him merch – Gist It

After rebranding, X took @x from its original Twitter owner and offered him merch

After its recent rebranding, social media company X took the “@x” Twitter handle from the original owner Gene Hwang and offered him merchandise as compensation.

Change of hands: Following the renaming of Twitter to X by Elon Musk, the company took the “@x” handle from its original owner, Gene Hwang.
* Hwang received an email from the company, stating that his account data would be preserved and he’d get a new handle.
* As compensation, the firm offered Hwang merchandise, a tour of its offices, and a meeting with company management.

Musk’s vision: The rebrand is part of Musk’s ambition to transform the platform into an “everything app”, envisioned to be a hub for communication, banking, and commerce paralleling China’s WeChat.
* This move follows Musk’s takeover of the social media company, during which Twitter’s blue bird logo was replaced by the letter “X”.

Uncertainty prevails: Despite Musk’s grand vision, experts and users alike are skeptical.
* Jennifer Grygiel, a professor at Syracuse University, questioned whether Musk has the user trust needed to encourage financial transactions on the app.
* Meanwhile, Hwang and others are exploring alternatives to Twitter, including Threads, Mastodon, and Bluesky, though Hwang remains on the platform for now.

View original article on NPR

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