What to know about Prime, the Logan Paul drink that one senator wants investigated – Gist It

What to know about Prime, the Logan Paul drink that one senator wants investigated

U.S. Senate Majority Leader Chuck Schumer has called for an investigation into PRIME energy drinks, popular among Gen Z and endorsed by YouTubers Logan Paul and KSI, for containing unsafe amounts of caffeine for child consumption.

Product details: PRIME energy drinks, endorsed by YouTubers Logan Paul and KSI and aligned with sports teams like the Los Angeles Dodgers and the UFC, contain 200 mg of caffeine per 12 oz can.
* Other products by PRIME are geared towards post-workout recovery and hydration with vitamins and electrolytes.
* The energy drinks and recovery drinks are visually similar, bearing bright packaging and flavors like “Ice Pop” and “Tropical Punch.”

Popularity specifics: Since its inception in 2022, PRIME has gained notable popularity, with some products selling at higher prices due to demand.
* It has become a status symbol in certain communities driven by the influence of Logan Paul and KSI, who have a combined followership of over 40 million on YouTube.
* The brand generated $250 million in sales in 2022.

Investigation call: Schumer called for an investigation by the U.S. Food and Drug Administration into PRIME’s energy drink over concerns about its high caffeine content and its appeal to children.
* A 12 oz can of PRIME energy drink contains caffeine equivalent to two cups of coffee, far exceeding other energy drink brands like Red Bull and Monster.
* Schumer cited four areas of concern: the drink’s promotional claims, its social media advertising, its labels and warnings, and its caffeine content.

Potential consequences: Although it’s unclear if the FDA will investigate PRIME, an investigation could lead to potential regulations, though the exact measures remain uncertain.
* PRIME responded by stating its compliance with FDA guidelines and its commitment to consumer safety.
* The highest-profile precedent is the 2010 controversy involving Four Loko, an alcoholic energy drink producer who proactively removed their caffeine content following backlash and anticipated regulation.

View original article on NPR

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