Bye bye birdie. Elon Musk says Twitter is changing its logo to the letter X

Elon Musk, Twitter’s owner, has announced plans to replace the company’s bird logo with the letter “X”, and that it will begin redirecting users from the URL X.com to Twitter.

Changes afoot: Musk stated an interim new logo will go live on Sunday, marking some of the most significant changes to the platform since he purchased it last year.
* Musk announced the potential new logo, a sans-serif “X”, via a post on Twitter.

Background: Musk has spoken about his affinity for the letter “X” in the past, and the change aligns with his vision for an “everything app”.
* Musk has toyed with the idea of this transformation since October of last year, just before officially owning Twitter.
* Elon Musk’s concept for an “everything app” is often compared to WeChat in China – a multipurpose platform for communication, news, shopping, and other services.
* The letter “X” has featured in some of Musk’s businesses, such as his online bank X.com (which eventually merged with a competitor to become PayPal) and the Tesla Model X.

Who said what: Musk has received both admiration and criticism for these changes.
* “He wants to create an app similar to how WeChat is used in China, where it’s part of the fabric of day-to-day life. You use it to communicate, to consume news, to buy things…,” remarked Ashlee Vance, the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future.
* Vance also mentioned past opposition to Musk’s use of “X”, citing the controversy over the sexual innuendo of naming his company X.com.

View original article on NPR

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