Generative artificial intelligence (AI) applications, though beneficial for creativity, cause concern as they may be used for propagating false information in the 2024 campaign.
The new tool: Generative AI applications have become accessible to the public for the past year, creating opportunities for creativity, but also avenues for spreading misinformation.
* AI-generated images and text, such as presidential candidate Ron Desantis’s campaign sharing seemingly fake images, have already surfaced, creating confusion and market fluctuations.
* Text created by AI-powered chatbots is proving to be particularly hard to detect, raising concerns regarding how falsehoods can spread online.
The concern: Researchers worry about the impact of AI-generated text on the democratic process, as the technology shows prowess for spreading propaganda.
* Preliminary studies indicate that AI-created propaganda can get almost as close in swaying American readers’ opinions as human-crafted propaganda from sources like Russia or Iran.
* There is currently little means of catching such AI-generated misinformation, with software designed for that very purpose often failing.
The potential: Generative AI could greatly influence campaigns by refining political messages more effectively and at a larger scale.
* As per a research analyst’s findings, AI-generated posts could prove more cost-effective for actors wishing to spread propaganda posts; it’s quicker to review AI outputs than to craft original content.
The bigger picture: With quality being a negotiable factor, AI-generated content might be effective for flooding platforms with slightly different versions of similar messages.
* This technique could hamper real conversations, providing foreign actors an easier way to reach a broader audience online.
* This possibility, along with the anticipated technological advancements by 2024, makes the subject of how to regulate AI-generated content pressing.
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