The new Spider-Man film’s early box office figures show that representation is a successful strategy in the industry.
Meet the new Spider-Man: Miles Morales, a Puerto Rican, Afro-Latino teenager from Brooklyn, has become a popular variation to the original Peter Parker.
* Miles made his biggest splash as the protagonist of the 2018 Oscar-winning animated film Spider-Man: Into the Spider-Verse.
A big hit: The most recent film, Spider-Man
* The inventive animation, plot, and on-screen diversity were cited as contributors to its success.
By the numbers: In North America, the film’s audience was one-third Latino and another third Black and Asian, much higher diversity percentages than most superhero films.
* The next sequel, Spider-Man: Beyond the Spider-Verse, is scheduled for release in March 2024.
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